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Well, there is scarcely anything else on my mind right now, except excitement about attending the most FABULOUS blog conference taking place in Los Angeles! We leave on Sunday and return on the red-eye early Wednesday morning. It will surely be a whirlwind trip filled with oodles of incredible knowledge about all things related to interior design blogging! My staff and I are SO thrilled to be attending, and we hope to meet some of the incredible speakers that have inspired my “It’s So Fabulous!” blog!  So, today, rather than my typical Fab Friday Finds, I am highlighting a few of my favorite speakers at the upcoming conference that you may recognize as “sources” for many of my blog photos, or as fellow bloggers that I have previously featured! I will truly be among the BEST at this event!

TOBI FAIRLEY – Click HERE to go to her blog

Selected by Traditional Home Magazine as one of the Top 20 Young Designers in America for 2009, Fairley has a signature look that is fresh and simple combining colorful, large-scale geometric prints with classic furniture styles for a beautiful and functional result. Since establishing her firm a decade ago, Fairley’s projects have spanned the southern region and the nation from Charleston to Los Angeles. Her award-winning designs for high-profile and celebrity clients have been featured on HGTV and published in Traditional Home, Better Homes and Gardens special publications, and have graced the cover of At Home in Arkansas Magazine 6 times.

Fairley’s design blog, which chronicles the happenings at her luxury residential design firm and highlights her favorite things, has gained immediate popularity since its launch in September 2008. She is currently working on product designs for several companies that will be introduced in 2010 and has become a popular speaker at industry events across the nation sharing both her business and blog successes.


Adam Japko is the President of DesignSherpa, a revolutionary internet marketing service for the home design and remodeling industry from Network Communications, Inc., the parent company of the country’s largest group of regional home design media brands including New England Home, Atlanta Homes & Lifestyles, At Home in Arkansas, Seattle Homes & Lifestyles,Kansas City Home & Garden, Mountain Living, St. Louis Homes & Lifestyles, Colorado Homes & Lifestyles and more. DesignSherpa provides a turn key solution to building and managing a social media marketing program for design professionals, retailers, showrooms, and luxury home service providers.  DesignSherpa takes the risk and complexity out of social media marketing, creating a new kind of Internet Marketing presence for your home design business. We will improve your visibility on Google, increase your web traffic, enhance your connection with consumers and other design professionals, and turbo-charge your referral network.

The explosion of social media tools and networks, like Facebook, Twitter and LinkedIn, create a unique opportunity for design professionals, retailers, showrooms, and other luxury home design businesses to get active on the web, by providing interesting content relevant to consumers and the  trade who are seeking ideas or resources while they plan enhanced residential living environments.  Social media tools help you get involved in the process that starts with inspiration and culminates in selecting  products and resources, creating an active and engaged online community around your business when your prospects are most active.

Network Communications and its home design media brands recognize the incredible potential of social media marketing to improve your bottom line.  We also understand the time and technology challenges that social media marketing presents to busy design professionals.BARCLAY BUTERA

Barclay Butera, President & CEO of Barclay Butera Inc. has been redefining luxury his entire career and one thing has not changed: his firm belief in helping his clients achieve the “Better-Best” concept of living. The end result is a glamorous, yet completely livable environment that often integrates the client’s heritage pieces into the Butera philosophy of blending furniture and pattern-on pattern fabrics and textures. He also frequently uses the mantra: “In interior design there are no rules.” Butera has always focused on listening to the client and working closely with what they want. “I’m a huge believer in developing a lifetime partnership with my clients,” he says. “I also believe that you have to have something for everyone. It’s always about the customer, the quality, and service.” To that end, the entrepreneur designer has developed two umbrella brand identifiers within the Barclay Butera brand that focus on different qualities and price points, covering a vast spectrum of client needs.

BARCLAY BUTERA HOME ( is the couture upscale brand which focuses on his fine bench-made upholstery and case goods, is distributed through over 300 retailers and designers nationally and will soon be more accessible through high-end designer showrooms in the top design centers throughout the country. To date, Butera’s luxury brand can be found in the Denver Design District at Phoebe Marsh, Chicago’s famed Merchandise Mart in DeAurora, and the ultra-chic ID Collection showrooms in both Dallas and Houston. Atlanta and San Francisco markets are underway.


Suzanne Rheinstein is an internationally recognized interior designer and owner of Hollyhock, the well-known antiques and decorative arts store.  She excels in creating understated, sophisticated and comfortable interiors, incorporating beautiful things. Suzanne and her work have been featured in numerous regional and national publications, including Town & Country, Architectural Digest, W, The New York Times, Southern Accents, Veranda, The Los Angeles Times, House Beautiful, Angeleno, C Magazine, and House and Garden, and her New York Apartment was featured on the cover of the November 2010 Elle Décor.  In addition, she has been featured in books including Designing Women by Architectural Digest Editor Margaret Russell, Hollywood Style, Secret Gardens of Hollywood, Designers on Design and Inspired Styles. She is often featured in Design Blogs such as “The Peak of Chic,” “Style Court,” and “All the Best.”  Her book, AT HOME: A STYLE FOR TODAY WITH THINGS FROM THE PAST, published by Rizzoli, was released in October 2010.

RONDA CARMEN – Click HERE to go to her blog

Ronda Carman spent 10 years in the world of nonprofits and fundraising prior to founding All the Best Blog and All the Best Portfolio. One of the most valuable lessons she learned from her experiences in the nonprofit sector is the fundamental importance of personal contact and the development of meaningful relationships. As with fundraising, successful brands, events and relationships hinge not only on concise communication, but also personal attention and a tireless focus on people. This is the founding principal at the core of ATB Portfolio. A lifelong love of design and a growing collection of books and magazines was the catalyst to establishing allthebestblog in 2007. After a move to Scotland and a shortage of storage space, Ronda realized that starting a blog to house her musings and findings was a much easier option than moving to a larger flat.

And so began All the Best—A Passport to Stylish Living. What started out of necessity has become a wide reaching style and design blog that is now read in more than 75 countries and by thousands of regular readers.

The trademark of All the Best Blog has become the insightful and personal interviews and profiles Ronda conducts with interior design industry icons, entrepreneurs and global tastemakers. Through the interviews Ronda conducts she has developed a close network of friends and contacts that spans the industry. Using the skills she developed in the nonprofit fundraising sector, Ronda utilizes her network of contacts and knowledge of new media marketing strategies to gain exposure for brands, products and services seeking to broaden their penetration into targeted markets.

Having developed All the Best Blog and ATB Portfolio, Ronda now acts as a Brand Ambassador for the fine linen firm SFERRA and a reviewer for the prestigious Mr & Mrs Smith boutique hotel collections. Ronda has partnered on special projects with design icon Vicente Wolf. Ronda is also a freelance writer and has had a regular column in Home Plus Scotland magazine.

A Texan by birth, Ronda now divides her time between the United Kingdom, the United States and the window seat of an airplane.


Design*Sponge is a daily website dedicated to home and product design run by Brooklyn-based writer, Grace Bonney. Launched in August of 2004, Design*Sponge was declared a “Martha Stewart Living for the Millennials” (NY Times, 2008) and features store and product reviews, city, product, and gift guides, diy projects, before & after furniture and home makeovers, home tours, recipes, videos and podcasts, and trend forecasting. In addition, Design*Sponge is dedicated to covering student design, national and international design shows. The site is updated constantly throughout the day (with an average of 6-10 posts a day), and attracts a core group of devoted readers. Design*Sponge currently has 65,000 daily readers on the main site, over 89,000 readers reading via RSS, and 103,000 Twitter followers.

Design*Sponge editor Grace Bonney has a unique angle on the industry, working as a contributing editor at Domino Magazine and CRAFT magazine, and as a freelancer with top publications like House and Garden, New York Home, Food and Wine, In Style, Better Homes and Gardens, New York Magazine, CITY Magazine, Time Out New York Kids, Archinect, The New York Post, Everyday with Rachael Ray and others. In addition, she wrote a weekly design column for the Philadelphia Inquirer for two years and has worked as Style Editor of HGTV’s Ideas Magazine.


Cassandra LaValle is the editor behind coco+kelley where she shares stunning interiors, brilliant fashion, inspired tabletops and original color palettes – always with a touch of glamour. Cassandra launched the lifestyle blog, coco+kelley, in May 2007. Exploring trends in tabletop, fashion, decor and color, the blog quickly grew and began receiving praise from national magazine editors and loyal readers who described the content as chic, charming, and original. After several readers approached her to design their own homes and weddings, Cassandra seized the opportunity and officially opened coco+kelley as a styling company in her hometown of Seattle, Wash.

Bringing a fresh and sophisticated eye to every project, coco+kelley’s design process encourages clients to discover their personal style by defining their everyday inspirations and translating them into spaces they love, wardrobes they feel good in, tabletops made for memorable evenings, and a life of style. coco+kelley creates urbane interiors and stylish events for modern sophisticates across the country.

DON’T WORRY! I will keep in touch while I am away in Los Angeles, and give you the highlights from this fabulous group of speakers! SO EXCITING!

NOW, GO HAVE AN “It’s So Fabulous!” DAY!


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